Once you have a Pillar Piece written on a specific topic, you should then direct readers over and over again to this Pillar Piece in your relevant social content. This becomes your “Reader Acquisition Flywheel.” Write content in each of your three Content Buckets. Use data to decide which specific topic deserves its own Pillar Piece. Create a Pillar Piece on your website. Continue to write about that proven topic in social environments, and regularly link to that Pillar Piece in everything you write that is relevant.
