All you need to know is that the primary benefit of writing for a publication is the Perceived Credibility that comes with it—and many, if not all of these sites use this to their advantage. You write for free, and in exchange you get to leverage their logo for your own credibility. And while the other benefits, such as SEO, social exposure, and money can certainly be nice, there are far better ways to achieve those same ends without having to play the role of “opinion journalist” for a publication or industry website. Which is why I firmly believe the single best place to begin writing online
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