When a New York Times best-selling book has a testimonial on the cover from another NYT best-selling author, that’s Audience Hacking. When one podcaster interviews another well-known podcaster, that’s Audience Hacking. When a popular fashion YouTuber makes a video with a popular cosmetics YouTuber, that’s Audience Hacking. When Justin Bieber makes a song with Ariana Grande, that’s Audience Hacking. It’s an incredibly effective way to market yourself to new audiences while at the same time creating content that is different and maybe even better than what you could otherwise create on your own.
