Seeing that someone publishes new information once per month, or once every few months, doesn’t typically satisfy our wants as audience members. But if you come across someone publishing new material a few times a month, or better yet, every week, you’ll be much more likely to follow them and have a reason to pay attention. And if you really want to beat the game of capturing and keeping attention, if you truly want the most guaranteed path to success, then you need to be writing and publishing something new several times per week—or ideally, every single day.
