But at the end of the day, the reason a reader reads one piece of writing and doesn’t read another is because somewhere in their mind, they are making a choice. And in that choice is a decision to pick one writer’s work over another. Which means one writer wins, and the other writer loses. On the internet, especially, every single creator—whether you’re a writer, a podcaster, a video maker, a photographer—is competing for attention. Which means, as a writer, you aren’t just competing against other writers. You’re also competing against cat videos and viral memes and all the other types of
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