But the formalists insisted that deep down all people were economically “rational” and that, even if people in different cultures valued different things, scarcity and competition were universal—everyone was self-interested in their pursuit of value and everyone developed economic systems specifically to distribute and allocate scarce resources. The substantivists, by contrast, drew inspiration from some of the more radical and original voices in twentieth-century economics. The loudest voice among this chorus of rebels was that of the Hungarian economist Karl Polanyi, who insisted that the
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