Theoretical physicist Richard Feynman famously said, “You should never, ever fool anybody, and you are the easiest person to fool.” The moment you tell somebody something dishonest, you’ve lied to yourself. Then you’ll start believing your own lie, which will disconnect you from reality and take you down the wrong road. I never ask if “I like it” or “I don’t like it.” I think “this is what it is” or “this is what it isn’t.” —Richard Feynman