An example: 62,000 people attended the dress rehearsal of the opening ceremony for the London 2012 Olympics but only a handful of those present leaked the contents of the show on social media. That’s pretty amazing when you think about it – especially in light of the pressures, expectations and temptations associated with modern-day download culture. Speculation abounds as to why this might’ve been the case but one theory is particularly intriguing. On the evening of the extravaganza the London 2012 artistic director, Danny Boyle, addressed the lucky attendees assembled before him in a hushed
...more
