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In the beginning, the search companies would receive a government memo about a tweak to their search algorithms every few months. Now, it was daily. A classified memo would go out, and the internet would present a slightly different version of reality, consistent across all search sites. Everywhere. The basic premise of ARF was that no one experienced anything firsthand anymore, and if the filter between what happened and what is presented can be controlled, nothing would bubble up. It used to be that you wanted someone to bark up the wrong tree. Now, with ARF, there were too many trees to
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He was a good salesman but a bad liar, a combination you didn’t often see.
