Body positivity has been appropriated as another way to turn women into consumers and women’s bodies into the objects being consumed, only this time a wider variety of bodies qualify for consumption. This isn’t a matter of serving the greater good; it’s simply a matter of selling goods. If it didn’t sell more goods and gain more views and more likes, then the sellers and influencers would find a new strategy. But it sells. Because women eagerly consume other women’s bodies in media in an attempt to validate their own worthiness to be consumed.
