Girls get the message, from very early on, that what’s most important is how they look, that their value, their worth depends on that. Boys get the message that this is what’s important about girls. We get it from advertising, we get it from films, we get it from television shows, video games—everywhere we look. So no matter what else a woman does, no matter what else her achievements, her value still depends on how she looks. —Jean Kilbourne, creator of the film series Killing Us Softly: Advertising’s Image of Women
