The only way to respond to traffic congestion is by creating local alternatives to distant trips. Increases in traffic congestion increase demand for local alternatives. Instead of fighting congestion, we need to embrace it. We need to recognize it for what it is — pent-up demand — and use it to create wealth and prosperity within our cities. Cities that deny requests to build a new duplex or corner store because of concerns with traffic have things backward. Local leaders should never deny a new apartment building or a new neighborhood restaurant because they may increase traffic congestion.
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