the number of ADS cases were halved a month after the movie’s release? I think that might be an overstatement, but people were lined up on their off-hours. Some saw it every night. The poster campaign showed a close-up of a zombie being atomized. The image was lifted right from a frame in the movie, the one classic shot when the morning fog actually allowed you to see the beam. The caption underneath read simply “Next.” It single-handedly saved the program.
