“I don’t want to take money from a super PAC,” Trump said. “A billionaire can’t ask people for five bucks. Maybe I’ll self-fund the primary but do it cheap. I don’t need to spend a lot of money because we’ll get all the free press we want.” Please pause over that final sentence and read it again. And again. And again. Because if you want to understand how Donald J. Trump became president, you have to grasp the essential fact that by far the most important element wasn’t nationalism, or populism, or racism, or religion, or the rise of white supremacy, or strongman authoritarianism. It wasn’t
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