Saying he wasn’t as rich as he pretended to be was, in many ways, worse than calling him a sexual predator; calling out his buildings or branded products as third-rate was far more damaging, in his mind, than a story about grabbing women by the pussy. The task in a catch, kill, and twist operation was to bury the truth, and if that wasn’t possible, to distort it beyond recognition, to sow doubt and confusion and even fear.
