At sixty-four rallies held between February 2017 and August 2019, he mentioned immigrants more than 500 times, labeling them as criminals (189 mentions), killers (32), and predators (31). A blitz of 2,199 Facebook ads appeared between January and August 2019 warning of the consequences of an immigrant “invasion.” This message apparently resonated with White nationalist Patrick Crusius, whose Facebook page featured Trump anti-immigrant slogans. On August 2, 2019, Crusius opened fire on a Latino-frequented El Paso Walmart, murdering twenty-one people and injuring dozens. “This is a response to
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