Take your local restaurant, for example. It makes a profit at the end of the year, but the owners are content with more or less the same profit year after year: enough to pay the rent, put food on the table for their family, and maybe go for a holiday in the summer. While such a business might participate in elements of capitalist logic (paying wages, making a profit), it is not capitalist as such, since ultimately the profit is organised around some conception of use-value.
