In 2018, 238 scientists called on the European Commission to abandon GDP growth and focus on human well-being and ecological stability instead.45 The following year, more than 11,000 scientists from over 150 countries published an article calling on the world’s governments ‘to shift from pursuing GDP growth and affluence toward sustaining ecosystems and improving well-being.’46 This would have been unthinkable in mainstream circles only a few years ago, but now there’s a striking new consensus forming.
