On top of targeting intentional inefficiencies and waste, we also need to talk about scaling down specific industries that are ecologically destructive and socially less necessary. The fossil fuel industry is the most obvious example, but we can extend this logic to others. Take the beef industry, for instance. Nearly 60% of global agricultural land is used for beef – either directly for cattle pasture or indirectly for growing feed.16 It’s one of the most resource-inefficient foods on the planet, in terms of the land and energy it requires per calorie or nutrient. And the pressure to find
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