The coronavirus crisis showed us all who the key workers are, worldwide: our medics, our food-growers, our distributors, and so on. If we refocused society around need rather than artificially-created wants — Jason sets out powerfully how distorted our lives are by advertising, reminding us that basically that is all that titans such as Facebook and Google are — we could recalibrate a world where together we could become more satisfied, and less separated.
