But that’s nothing compared to how you would feel if you did the immoral thing. If you regard yourself as a person of high integrity and you do something that harms another person, you’ll feel a much more devastating rush of dissonance than you would on hearing about a favorite movie star’s transgression. After all, you can always abandon your allegiance to a celebrity or find another hero. But if you violate your own values, you’ll feel much greater dissonance because, at the end of the day, you have to go on living with yourself.
