recipients. His brother Hal, a psychiatrist, told him how he ended up on the speakers bureau of a large pharmaceutical company: First they asked him to give a talk about depression to a community group. Why not? he thought; it would be a public service. Next they asked him to speak on the same subject at a hospital. Next they began making suggestions about the content of his talk, urging him to speak not about depression but about antidepressants. Then they told him they could get him on a national speaking circuit, “where the real money is.” Then they asked him to lecture about their own new
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