Dissonance is bothersome under any circumstances, but it is most painful to people when an important element of their self-concept is threatened—typically when they do something that is inconsistent with their view of themselves.26 If a celebrity you admire is accused of an immoral act, you will feel a pang of dissonance, and the more you liked and admired that person, the greater the dissonance you’ll feel. (Later in this book, we’ll discuss the massive dissonance felt by Michael Jackson’s many fans upon hearing compelling evidence of his sexual relationships with young boys.) But that’s
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