Their epiphany occurred as they watched a Japanese boy struggle with the assignment of drawing cubes in three dimensions on the blackboard. The boy kept at it for forty-five minutes, making repeated mistakes, as Stevenson and Stigler became increasingly anxious and embarrassed for him. Yet the boy himself was utterly unself-conscious, and the American observers wondered why they felt worse than he did. “Our culture exacts a great cost psychologically for making a mistake,” Stigler recalled, “whereas in Japan, it doesn’t seem to be that way. In Japan, mistakes, error, confusion [are] all just a
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