Social scientists are finding that once people are aware of their biases, know how they work, and pay mindful attention to them—in effect, once they bring them into consciousness and say, “There you are, you little bastard”—they have greater power to control them. Consider the bias we discussed in the first chapter, naive realism: the bias to believe that we see things clearly and therefore have no bias. This bias is the central impediment to negotiations between any two individuals or groups in conflict who see things entirely differently.