once reciprocity kicks in, self-justification will follow: “I’ve always wanted a copy of the Bhagavad Gita; what is it, exactly?” The power of the flower is unconscious. “It’s only a flower,” the traveler says. “It’s only a pizza,” the medical resident says. “It’s only a small donation for an educational symposium,” the physician says. Yet the power of the flower is one reason that the amount of contact doctors have with pharmaceutical representatives is positively correlated with the cost of the drugs the doctors later prescribe.
