Dayton Flores

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If we were perfectly rational beings, we would try to remember smart, sensible ideas and not bother taxing our minds by remembering foolish ones. But dissonance theory predicts that we will conveniently forget good arguments made by an opponent, just as we forget foolish arguments made by our own side. A silly argument in favor of our own position arouses dissonance because it raises doubts about the wisdom of that position or the intelligence of the people who agree with it. Likewise, a sensible argument by an opponent arouses dissonance because it raises the possibility that the other side, ...more
Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts
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