The official name is Bubuji (步步鸡), or GoGoChicken, as some English PR materials call it. The COO of Shanghai Lianmo Technology, the company behind blockchain chicken, says that he explicitly keeps “blockchain” out of the name. To him, overhyped blockchain projects have turned the term “blockchain” into marketing gloss. These blockchain chickens sell for up to RMB 300 (US$40) on JD.com. Typical buyers are upper-class urbanites—people willing to pay a premium on food.
