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I suppose it’s all part of the deal we’ve struck with the tech companies. We’ve asked them for map apps to tell us where to go and ride-hailing apps to get us there, banking apps to pay our bills, meal-delivery apps to feed us, content-streaming apps to entertain us. Dating apps to find us love? In exchange we open up our lives to them so they can learn how to make even more money from us. It’s either Rousseau’s social contract rejiggered for the twenty-first century or Faust’s doomed attempt to get one over the devil.

