Thomas Mayne

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Just as the brain may tell the body’s muscles to slow down when it fears physical exhaustion, the brain may put the brakes on its own energy-expensive exercise of the prefrontal cortex. This doesn’t mean we’re out of willpower; we just need to muster up the motivation to use it.
The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It
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