The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It

by Kelly McGonigal

This leads to even bigger willpower failures and more misery as you then berate yourself (again) for giving in (again). But the thing you’re turning to for comfort can’t stop the cycle, because it only generates more feelings of guilt.

You slide down the pyramid of morality and further give into the temptations you should deny yourself.