Because we know there’s a chance we’ll have a new message, or because the very next You Tube video may be the one that makes us laugh, we keep hitting refresh, clicking the next link, and checking our devices compulsively. It’s as if our cell phones, BlackBerrys, and laptops have a direct line into our brains, giving us constant jolts of dopamine.
Advertising Is about triggering the dopamine center of the brain - the promise of reward. We dont even know what to do with the reward, we just know we need to get it.
