Jon Dobson

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The flood of dopamine marks this new object of desire as critical to your survival. When dopamine hijacks your attention, the mind becomes fixated on obtaining or repeating whatever triggered it. This is nature’s trick to make sure you don’t starve because you can’t be bothered to pick a berry, and that you don’t hasten human extinction because seducing a potential mate seems like too much of a hassle. Evolution doesn’t give a damn about happiness itself, but will use the promise of happiness to keep us struggling to stay alive. And so the promise of happiness—not the direct experience of ...more
Jon Dobson
Dopamine is the call to action, serotonin is the pleasure reward.
The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It
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