Wegner suggests an antidote to ironic rebound that is, itself, ironic: Give up. When you stop trying to control unwanted thoughts and emotions, they stop controlling you. Studies of brain activation confirm that as soon as you give participants permission to express a thought they were trying to suppress, that thought becomes less primed and less likely to intrude into conscious awareness. Paradoxically, permission to think a thought reduces the likelihood of thinking it.
You are allowed to have whatever thoughts you want, you don't have to act or think they are really you or what you want.
