David B

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instead of studying, or buy something expensive. In contrast, people who are asked, “How committed do you feel to your goal?” are not tempted by the conflicting behavior. A simple shift in focus leads to a very different interpretation of their own actions—“I did that because I wanted to,” not “I did that, great, now I can do what I really want!”
The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It
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