When you make progress toward your long-term goal, your brain—with its mental checklist of many goals—turns off the mental processes that were driving you to pursue your long-term goal. It will then turn its attention to the goal that has not yet been satisfied—the voice of self-indulgence. Psychologists call this goal liberation. The goal you’ve been suppressing with your self-control is going to become stronger, and any temptation will become more tempting.
