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The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It, by Kelly McGonigal

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Baruch College, City University of New York. The researchers were intrigued by reports that when McDonald’s added healthier items to its menu, sales of Big Macs skyrocketed.
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The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It
The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It
by Kelly McGonigal
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