Phil Sykora

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The study found that people who actually chose to purchase an eco-friendly product were more likely to then cheat on a test that paid them for each correct answer. They were also more likely to steal extra money out of the envelope they were told to collect their payout from. Somehow the virtue of green shopping justified the sins of lying and stealing.
The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It
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