The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It

by Kelly McGonigal

The definitive Internet act of our times is a perfect metaphor for the promise of reward: We search. And we search. And we search some more, clicking that mouse like—well, like a rat in a cage seeking another “hit,” looking for the elusive reward that will finally feel like enough.