The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It

by Kelly McGonigal

We like to believe that our choices are immune to the influence of others, and we pride ourselves on our independence and free will. But research from the fields of psychology, marketing, and medicine reveals that our individual choices are powerfully shaped by what other people think, want, and do—and what we think they want us to do.