This is a little-known effect of diet soda that contributes to hunger, overeating, and weight gain. The sweet taste tricks the body into taking up glucose from the bloodstream in anticipation of a blood sugar spike. You’re left with less energy and less self-control, while your body and brain wonder what happened to the sugar rush they were promised. This may be why recent studies show that diet soda consumption is associated with weight gain, not weight loss.
