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The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It, by Kelly McGonigal

We can take a lesson from neuromarketers and try to “dopaminize” our least favorite tasks.

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The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It

The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It

by Kelly McGonigal

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