The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It

by Kelly McGonigal

Some people find it useful to give a name to the impulsive mind, like “the cookie monster” to the part of you that always wants instant gratification, “the critic” to the part of you that likes to complain about everyone and everything, or “the procrastinator” to the person who never wants to get started.