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The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It, by Kelly McGonigal

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Our brains mistake the promise of reward for a guarantee of happiness, so we chase satisfaction from things that do not deliver.
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Recent studies seem to attribute this to dopamine - earlier falsely thought of a pleasure seeking hormone (remember this rant of S.Sinek about Millenials? ;) ), now rather a promise or motivational pa…
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The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It
The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It
by Kelly McGonigal
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