For you, it might be the thought that a loved one has been in a car accident. Or the thought that a pint of Karamel Sutra ice cream is the only thing that will soothe your stress. If you panic and push the thought out of your mind, it is going to come back. And when it does, it will return with more authority. Because you are trying not to think about it, its reappearance seems even more meaningful. As a result, you’re more likely to believe it is true.