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The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It, by Kelly McGonigal

Wegner dubbed this effect ironic rebound. You push a thought away, and—BAM!—it boomerangs back. 30

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The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It

The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It

by Kelly McGonigal

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