While not everyone who picks up an Xbox controller gets hooked, for those who are vulnerable, games can be as addictive as any drug. In 2005, a twenty-eight-year-old Korean boiler repairman, Lee Seung Seop, died from cardiovascular failure after playing the game Star-Craft for fifty hours straight. He had refused to eat or sleep, wanting only to continue. It’s impossible to hear this story and not think about Olds and Milner’s rats pressing the lever to exhaustion.