When dopamine is released by one promise of reward, it also makes you more susceptible to any other kind of temptation. For example, erotic images make men more likely to take financial risks, and fantasizing about winning the lottery leads people to overeat—two ways daydreaming about unattainable rewards can get you into trouble. High levels of dopamine amplify the lure of immediate gratification, while making you less concerned about long-term consequences.
