■ The 4th Law of Behavior Change is make it satisfying. ■ We are more likely to repeat a behavior when the experience is satisfying. ■ The human brain evolved to prioritize immediate rewards over delayed rewards. ■ The Cardinal Rule of Behavior Change: What is immediately rewarded is repeated. What is immediately punished is avoided. ■ To get a habit to stick you need to feel immediately successful—even if it’s in a small way. ■ The first three laws of behavior change—make it obvious, make it attractive, and make it easy—increase the odds that a behavior will be performed this time. The fourth
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