this, too, is a double-edged sword. When working for you, identity change can be a powerful force for self-improvement. When working against you, though, identity change can be a curse. Once you have adopted an identity, it can be easy to let your allegiance to it impact your ability to change. Many people walk through life in a cognitive slumber, blindly following the norms attached to their identity. ■ “I’m terrible with directions.” ■ “I’m not a morning person.” ■ “I’m bad at remembering people’s names.” ■ “I’m always late.” ■ “I’m not good with technology.” ■ “I’m horrible at math.” … and
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